Starting Caseus

A Journey from the French Alps to Fashion

I was born and raised in a small village in the French Alps, which could very well be called the homeland of cheese, surrounded by cows and the serenity of nature.

My career, however, took a different path, leading me away from the tranquil environment of a quaint village to living in various countries and working for some of the largest companies.

But is that it? I always wanted to start something of my own, something unique. At the end of 2023, I had an idea: Why not create a Cheese Clothing Brand? Thus began the “Caseus” adventure.

Initially, my family and friends were skeptical. “You want to do what? Fashion? It will never work; there’s too much competition. No one wants a cheese-themed T-shirt.” But why not? If I never tried, I would never know. Now, they all own a Caseus T-shirt and love it!

Join me on this journey. It’s only the beginning, and I have many ideas for the future! A little spoiler… Soon "Adopt a cow" to support our local farmers. Stay tuned!

Maximilian Coutaz – Founder